Maldives, Australia, Sri Lanka & More Target Indian Tourists with New Campaigns

Maldives has joined hands with Australia, Russia, Georgia, Sri Lanka, and Oman in unveiling bold new strategies to draw Indian tourists, proving once again that the Indian market is now at the heart of global tourism growth. For years, Indian tourists have played a defining role in shaping travel trends, and today, they are at the centre of how top tourism destinations position themselves. From honeymooners seeking turquoise waters in the Maldives to families exploring cultural heritage in Sri Lanka or adventure landscapes in Georgia, the demand is diverse, and so are the marketing campaigns designed to capture it.

The Maldives, with its pristine beaches and world-class resorts, is doubling down with new marketing campaigns tailored for Indian tourists. These efforts mirror the ambition of Australia, which uses cricket to connect, and Oman, which highlights luxury and wedding tourism. Russia and Georgia, meanwhile, are targeting Indian tourists through easier visas and cultural showcases. Together, these tourism destinations are rewriting the playbook for how to engage India’s massive outbound market.