Privacy policy

Effective Date: [01/06/2026]

Welcome to Urban Rush. We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how Urban Rush collects, uses, stores, shares, and safeguards your information when you visit or make a purchase through our website.

By accessing or using our website, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue using our services.

1. Information We Collect

We may collect the following categories of information:

A. Personal Information

When you place an order, create an account, contact customer support, or subscribe to our communications, we may collect:

  • Full Name

  • Email Address

  • Mobile Number

  • Billing Address

  • Shipping Address

  • PIN Code

  • Payment-related information (processed securely through payment partners)

  • Order history

  • Account login credentials

B. Automatically Collected Information

When you browse our website, we may automatically collect:

  • IP Address

  • Browser type and version

  • Website usage data

  • Pages visited

  • Date and time of visit

  • Referral URLs

  • Approximate geographic location

C. Communication Information

If you contact us through email, contact forms, social media, WhatsApp, or customer support, we may retain copies of your communications.

2. How We Use Your Information

We use your information to:

  • Process and fulfill your orders

  • Deliver purchased products

  • Process payments securely

  • Provide customer support

  • Respond to inquiries and complaints

  • Send order confirmations and shipping updates

  • Manage returns and refunds

  • Improve our products and services

  • Personalize your shopping experience

  • Detect fraud and unauthorized activities

  • Maintain website security

  • Comply with applicable legal obligations

  • Send promotional emails, offers, or newsletters where you have opted in

We will only use your information for lawful purposes and in accordance with applicable laws.

3. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve your browsing experience.

Cookies help us:

  • Remember your preferences

  • Keep you logged in

  • Maintain your shopping cart

  • Analyze website traffic

  • Improve website performance

  • Deliver relevant content and promotions

You may choose to disable cookies through your browser settings. However, doing so may affect certain features and functionality of the website.

4. Payment Information

We do not store your complete debit card, credit card, UPI PIN, CVV, or banking credentials on our servers.

Payments are processed by secure third-party payment gateways that comply with applicable security standards. Your payment information is governed by the privacy policies of those payment service providers.

5. Third-Party Services

We may use trusted third-party service providers to operate our business, including:

  • Payment gateways

  • Shipping and logistics partners

  • Email service providers

  • Website analytics services

  • Marketing platforms

  • Customer support tools

  • Cloud hosting providers

These third parties may access your information only to perform services on our behalf and are expected to protect your information in accordance with applicable laws and contractual obligations.

Our website may also contain links to third-party websites. We are not responsible for the privacy practices or content of those external websites.

6. Data Sharing

We do not sell your personal information.

We may share your information only in the following circumstances:

  • With payment service providers

  • With shipping and delivery partners

  • With technology and hosting providers

  • With legal authorities when required by law

  • During business restructuring, merger, acquisition, or sale of assets

  • To protect our legal rights or prevent fraud

7. Data Security

We implement reasonable technical, administrative, and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, misuse, or destruction.

These measures may include:

  • Secure Socket Layer (SSL) encryption

  • Restricted employee access

  • Secure payment processing

  • Firewall protection

  • Regular security monitoring

  • Secure data storage practices

While we strive to use commercially reasonable means to protect your information, no method of electronic storage or internet transmission is completely secure. Therefore, we cannot guarantee absolute security.

8. Data Retention

We retain your personal information only for as long as necessary to:

  • Fulfill your orders

  • Provide customer support

  • Maintain business records

  • Resolve disputes

  • Comply with legal, accounting, and tax obligations

  • Enforce our agreements

Once the information is no longer required, it will be securely deleted or anonymized where reasonably practicable.

9. Customer Rights

Subject to applicable law, you may have the right to:

  • Access your personal information

  • Request correction of inaccurate information

  • Request deletion of your personal information where legally permissible

  • Withdraw consent where processing is based on consent

  • Object to or restrict certain processing activities

  • Request information about how your data is being used

  • Unsubscribe from promotional communications at any time

To exercise these rights, please contact us using the details provided below.

10. Children's Privacy

Our website is not intended for individuals under the age of 8 years.

We do not knowingly collect personal information from children. If we become aware that information from a child has been collected without appropriate authorization, we will take reasonable steps to delete it.

11. International Data Transfers

If your information is processed or stored outside India by our service providers, we will take reasonable steps to ensure that appropriate safeguards are in place to protect your personal information in accordance with applicable laws.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations.

Any updates will be posted on this page along with the revised Effective Date. Continued use of our website after such changes constitutes your acceptance of the updated Privacy Policy.

13. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

Urban Rush
www.urbanrush.in

Email: support.urbanrush@gmail.com

Contact: +91 8097169335

Location: Navi Mumbai, Maharashtra, India

Business Hours: [Monday-Saturday 10AM-10PM]

14. Compliance with Indian Laws

This Privacy Policy is intended to comply with applicable Indian laws, including the Digital Personal Data Protection Act, 2023 (DPDP Act) and other applicable legal and regulatory requirements. We process personal data in accordance with these laws and will cooperate with lawful requests from competent authorities where required.

By using the Urban Rush website, you acknowledge that you have read, understood, and agreed to this Privacy Policy.